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The blog: prices, budgets and methods for digital marketing in Morocco.

Our production and media methods, without jargon and without grey areas. Each article answers a question a client has actually asked us.

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Start herePricing3 November 2026 · 8 min

Google Ads prices in Morocco: the budget, the fees and the starting calculation

Google has no fixed price: the advertiser sets the budget and, on the Search Network, pays for clicks on their ads. What a campaign really costs, line by line, and the calculation that gives a starting budget in dirhams.

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Production3 November 2026 · 7 min

UGC video in Morocco: what it is, when to use it and what it costs

A UGC video looks like something a customer would film herself: vertical, face to camera, no studio set. What sets it apart from a produced ad, when to choose one or the other, and how to find the right face.

Strategy20 October 2026 · 6 min

Getting cited by ChatGPT when people look for a business in Marrakech

Ask ChatGPT or Perplexity for a good place in Marrakech and the assistant answers with three or four names. What it reads to choose them, and what a business can do to be one of them.

Method20 October 2026 · 6 min

Real estate lead follow-up: stop losing enquiries between the form and the viewing

A property ad that works fills a list of enquiries. What happens next decides the sales: response time, qualification, follow-ups and tracking, all the way to the viewing.

Pricing20 October 2026 · 6 min

TikTok advertising in Morocco: the budget, the videos and what works

The minimum budget TikTok requires, the budget you need to learn anything, and the kind of videos that work: what to know before launching a first TikTok campaign in Morocco.

Pricing19 October 2026 · 6 min

How much does a digital marketing agency cost in Marrakech? What you really pay for

An agency quote often mixes four different things: production, management, the ad budget and the tools. Separating them is the only way to compare two proposals.

Strategy19 October 2026 · 5 min

Social media manager in Marrakech: what they do, and what they don't

Posting every day is not enough. What makes the difference is what gets posted, for whom, and what happens when someone replies.

Strategy19 October 2026 · 6 min

Ranking first on Google in Marrakech: what really matters

On a search such as “restaurant Marrakech” or “real estate agency Marrakech”, Google first shows a map, then websites. The two are not won in the same way.

Production19 October 2026 · 6 min

Property video in Marrakech: filming a home so that it sells

A filmed viewing answers questions before the first call. But only if it shows what buyers are looking for, and reaches the people who actually buy.

Strategy19 October 2026 · 6 min

Restaurant, riad, hotel in Marrakech: getting more direct bookings

Booking platforms bring in guests and take a commission on each one. A site that takes bookings, videos that make people want to come and well-targeted ads bring some of them in directly.

Pricing5 October 2026 · 7 min

What budget for Facebook Ads and Meta Ads in Morocco? The calculation, not an average

Facebook and Instagram accept campaigns at a few dirhams a day. The real question is not the minimum allowed, but the minimum that is useful: the one that gives the algorithm enough results to learn.

Strategy5 October 2026 · 6 min

Meta Ads or Google Ads: where should you start?

The two platforms do not do the same job. Google answers someone who is already searching; Meta reaches someone who was not looking for anything. The right starting point depends on one question: does your customer know they need you?

Pricing5 October 2026 · 6 min

How much does a website cost in Morocco? What drives the price

Two quotes for “a website” can differ tenfold and describe two different things. The five elements that set the price, the lines people forget, and the questions to ask before signing.

Strategy5 October 2026 · 7 min

Choosing a digital marketing agency in Morocco: eight questions to ask

Agency websites all look alike: the same promises, the same logos, the same “results”. The real differences show up in the answers to a few precise questions, asked before signing.

Strategy14 August 2026 · 9 min

TOFU, MOFU, BOFU: why a single video cannot sell

Most campaigns fail for a mechanical reason: they show the same film to someone discovering the brand and to someone hesitating over a purchase. Here is how we split production into three stages.

Pricing10 August 2026 · 6 min

How much does a video ad cost? Prices in dirhams and euros

Anywhere from €150 to €15,000 (≈ MAD 1,700 to 165,000) for things that go by the same name. What really changes from one quote to another, the prices charged in Marrakech, and the questions to ask before signing.

Method6 August 2026 · 5 min

Why four videos a month, not one very good one

Nobody knows in advance which hook will work — not you, not us, not the algorithm. What decides it is the number of attempts.

Production28 July 2026 · 4 min

Vertical format is not a crop

Taking a horizontal video and cutting off the sides produces a vertical video that is technically compliant and commercially dead. What really changes when you shoot for 9:16.

Method20 July 2026 · 5 min

What artificial intelligence really does in our production

Everyone advertises AI, almost nobody says where it is used. Here is the exact list, including what we refuse to hand over to it.

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