Property video in Marrakech: filming a home so that it sells

In property, video does not replace the viewing: it decides who will come to it. A buyer who has seen the property on film arrives with real questions, and those it does not suit do not book a viewing for nothing.

What a buyer wants to see

• The light, and which way the rooms face.
• The space, filmed in continuous shots rather than still frames.
• The view and the outside: terrace, garden, pool, street.
• The neighbourhood: what is within walking distance, what is around.
• The true condition of the property, with no retouching that would disappoint at the viewing.

On camera or atmosphere

There are two ways to film a tour. Presented on camera by the agent or the developer, it builds trust: you know the person before you call them. That is the format of the triplex tour in Marrakech for the agency All In Kech, and of the film shot for Shams Immo on new-build property. As an atmosphere piece, with nobody on screen, the place speaks for itself: the choice for exceptional properties and carefully designed interiors.

Selling what has not been built yet

For a development under construction, there are no rooms to film yet. You film what already exists: the neighbourhood, the shops, the shared areas, the setting. That is how we shot the launch of a new residential building and the presentation of a villa development still under construction, aimed at an overseas market.

The vertical format

Property ads are watched on Instagram, Facebook and TikTok, on a phone held upright. A video shot vertically fills the whole screen; a horizontal video cropped to fit loses part of the room. The framing is therefore decided at the shoot, not in the edit.

Reaching overseas buyers

Some buyers of property in Marrakech live abroad. For them, the video is shot on location, subtitled in the language of the target market, and the ad is run in that country. This is the approach we used for an estate agent looking for international buyers.

After the video: losing no enquiries

A video that works generates messages, calls and form submissions. Without follow-up, some of them are lost. A form connected to a CRM, with a notification and a reminder, ensures every enquiry gets an answer, all the way to the viewing. This follow-up is part of our real estate lead generation set-up.

Video does not replace the viewing: it decides who will come to it.

Our prices

An advertising video — angle, script, on-location shoot in Marrakech, edit, vertical formats — costs €390 (≈ MAD 4,300) excluding tax. To judge before committing, a first video with 14 days of managed advertising costs €490 (≈ MAD 5,400). The advertising budget, paid to the platforms, comes on top.