How much does a digital marketing agency cost in Marrakech? What you really pay for
An agency quote often mixes four different things: production, management, the ad budget and the tools. Separating them is the only way to compare two proposals.
6 min readBy CleisUltraVision Agency
“How much does an agency cost?” calls for a two-part answer: what you are buying, then the price of each piece. Quotes that show a single monthly amount almost always cover several services, and separating them is what lets you compare.
The four items on a quote
| Item | What it is | Who receives the money |
|---|---|---|
| Production | Videos, photos, visuals, ad copy | The agency |
| Management | Setting up and optimising campaigns, reporting | The agency |
| Ad budget | Buying ad space on Meta, Google or TikTok | The platforms |
| Tools | Website, landing page, CRM, automations | The agency for the build, the software provider for the subscription |
A quote that does not separate these four lines does not tell you how much actually goes on advertising, nor what the agency charges for its own work.
Flat fee or percentage of budget
Two billing models dominate campaign management. A percentage of the ad budget rises automatically with spend, even when the work stays identical. A flat fee per platform makes the cost predictable: managing a platform costs the same whether the budget is modest or large.
The flat fee is counted per platform because the work is not the same: managing Meta alone, or Meta, Google and TikTok, means three interfaces, three bidding logics and three sets of creatives to adapt.
What is never included
- The ad budget, paid directly to the platforms from your account.
- Paid actors, models or filming locations.
- Software subscriptions: CRM, automation tools, hosting.
- Replying to messages: the agency generates and centralises enquiries; sales follow-up stays with you.
How to compare two quotes
- Add up what is delivered each month: number of videos, platforms managed, reports.
- Check that the ad budget appears on a separate line.
- Ask who owns the ad accounts and the source files.
- Read the commitment period and the exit conditions.
A price can only be compared with what it contains.
Our prices, line by line
| Service | Price excluding tax |
|---|---|
| Ad video: angle, script, filming, editing | €390 (≈ MAD 4,300) |
| Management of one advertising platform | €490 (≈ MAD 5,400) per month |
| Social media management | €730 (≈ MAD 8,000) per month |
| Conversion landing page | €150 (≈ MAD 1,700) |
| Brochure website, up to 5 pages | from €590 (≈ MAD 6,500) |
| Technical SEO | €290 (≈ MAD 3,200) |
| CRM and lead automation | €490 (≈ MAD 5,400) |
The plans group these lines together. The Production plan — four videos a month, distributed and optimised on one platform — costs €1,490 (≈ MAD 16,400) per month, with no commitment. The Acquisition plan — four videos, distribution on Meta, Google and TikTok, leads sent to your CRM — costs €2,490 (≈ MAD 27,400) per month, with a three-month commitment. The current launch offer is shown on our pricing page. What our support includes is set out on our digital marketing agency in Marrakech page.
Frequently asked questions
What does a digital marketing agency charge in Morocco?
It depends on what is included. At UltraVision Agency, in Marrakech, an ad video costs €390 (≈ MAD 4,300), managing one advertising platform €490 (≈ MAD 5,400) per month and social media management €730 (≈ MAD 8,000) per month, excluding tax. The ad budget, paid to the platforms, comes on top: allow €800 to €1,500 (≈ MAD 8,800 to 16,500) per month to start.
Is the ad budget included in the agency's price?
No, and it never should be without it being stated in writing. The budget is paid directly to Meta, Google or TikTok, from an account opened in your name; the agency's fees pay for its work.
Why do some agencies charge a percentage of the budget?
It is a common billing model in online advertising. Its drawback: the invoice grows with the budget, even when the work does not change. A flat fee per platform makes the cost predictable.
Can you test an agency before committing?
Yes, and it is the safest way to judge one. At UltraVision Agency, an ad video with 14 days of managed distribution costs €490 (≈ MAD 5,400), with no commitment.
Our services
What we do with this method.
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