Social media manager in Marrakech: what they do, and what they don't

In Marrakech, many businesses hand their Instagram account to a friend or relative, then to a freelancer, then to an agency. The job changes hands; the question stays the same: what should you expect from a social media manager?

What social media management covers

• The editorial line: what the brand says, to whom, and in what tone.
• The calendar: what to post, when, on which network.
• Posting: captions, formats, tags.
• Moderation: replying to comments, hiding unwanted ones, passing on sales questions.

What it does not include

Producing videos and photos is a separate craft: finding the angle, writing, filming, editing. A social media manager posts a video; they do not necessarily film it. Paid advertising is another craft too: setting up a Meta or TikTok campaign, tracking the cost of an enquiry and allocating budgets is the work of ad management.

Frequency matters less than content

Posting a generic visual every day fills a calendar, not an order book. An account that posts less, but shows the place, the product and real customers, gives people a reason to follow, and to come back.

An account is judged by what it makes people want to do, not by the number of posts.

How we work

We produce the content before posting it: the videos are filmed on location, in Marrakech, in vertical format, then reused in the ads. Social media management costs €730 (≈ MAD 8,000) per month excluding tax: editorial line, calendar, posting and moderation. Videos can be ordered individually, at €390 (≈ MAD 4,300), or through the Production plan, at €1,490 (≈ MAD 16,400) per month for four videos distributed and managed.