TikTok advertising in Morocco: the budget, the videos and what works

TikTok lets you show a treatment, a haircut, a dish or a night out to people who do not know you yet. Before launching a campaign, three questions: how much to plan for, which videos to film, and how to tell whether it is working.

The minimum budget set by TikTok

In TikTok Ads Manager, the daily budget of an ad group must be more than 20 dollars. If you also set a budget at campaign level, it must be more than 50 dollars a day. An ad group run for a whole month at the minimum therefore comes to a little over 600 dollars, paid directly to TikTok.

The useful budget

The minimum lets you run ads, not learn from them. To know which video works, each one has to get enough views to be compared with the others. We advise starting with a single ad group, three or four videos and a budget held for at least four weeks, rather than several ad groups at the minimum that learn nothing. Across all platforms, we quote €800 to €1,500 (≈ MAD 8,800 to 16,500) of advertising budget a month to start.

The videos that work on TikTok

• Shot vertically from the start, not cropped from a horizontal format.
• A hook in the first few seconds: a result, a question, a gesture.
• Text on screen and subtitles, for people watching without sound.
• A person speaking to camera, rather than a voiceover on images.
• The price or the offer stated clearly, before the end.

A TikTok ad that looks like an ad gets skipped. One that looks like a video from the feed — the manager showing her salon, the barber finishing a fade, the client seeing her result — gets watched.

Refreshing before wear-out

The same video shown too often to the same people loses its effect within a few weeks, and the cost per result goes back up. A TikTok campaign therefore needs new videos every month, with several hooks tested in parallel: the same four-videos-a-month rhythm we also apply on Meta.

TikTok or Meta?

The two are not mutually exclusive. We usually launch Meta — Facebook and Instagram — first, then TikTok with the same angles adapted to its codes, once a video has proved itself. TikTok then widens the audience of a campaign that already works. The Africa Beauty campaign, for example, ran on Meta and on TikTok.

Measuring what counts

Before launching, install the TikTok pixel on the website and set up conversions: contact request, booking, purchase. Without them, TikTok optimises for views, and a campaign with lots of views may produce no customers at all.

On TikTok, the video does most of the work; the budget only amplifies it.

What we do

We shoot vertical videos for TikTok, open the ad account with its pixel and conversions, and manage the advertising every week. An advertising video costs €390 (≈ MAD 4,300), opening the ad accounts €290 (≈ MAD 3,200), and managing TikTok Ads €490 (≈ MAD 5,400) a month, excluding tax and excluding the budget paid to TikTok.