How much does a video ad cost? Prices in dirhams and euros

It is the first question we are asked, and also the hardest one to answer honestly, because ‘a video ad’ does not describe one thing but a family of things that have almost nothing in common.

What really makes a quote vary

• The shoot. A video edited from existing footage and a video filmed on location are not the same service. A shoot means a crew, a day, equipment and a location.
• The writing. A script arrived at after three drafts costs more than one written in a single pass — and it often sells three times better.
• The contributors. An actor, a model or a paid location are always added to the quote. An agency that does not mention them will bill you for them later.
• The versions. One video, or one video adapted into four formats, is not the same editing job.
• The distribution. Some prices include campaign management, others do not. This is the biggest source of misunderstanding.

The three main price ranges on the market

For online advertising, the middle range is almost always the right one. Heavy production makes beautiful films that the algorithm treats exactly like the others — and on a feed, an €8,000 shot and a €400 shot take up the same screen area for the same second and a half.

On a phone, a filming budget does not show. A good hook does.

The five questions to ask before signing

• Is the ad budget included? The answer is almost always no, and that is normal — but it should be in writing.
• How many rounds of edits are included? Two rounds is the norm. Unlimited does not exist.
• Who owns the source files and the ad account?
• Who pays for the actors, the locations and the licensed music?
• What happens if the video does not perform? A serious agency has a prepared answer, which is neither ‘we will redo it for free’ nor ‘that is not our problem’.

What we charge

We publish our prices, line by line, on our pricing page — including what is never included. This is not transparency for its own sake: almost every breakdown between an agency and a client comes from a line nobody discussed before starting.