Case study
PARISIANA: the online shop of a fashion brand born in Marrakech, from the photo shoot to ordering on WhatsApp.
For PARISIANA, a women's ready-to-wear brand born in Marrakech that sells direct and delivers across Morocco, UltraVision Agency designed and launched the online shop parisianaclothing.com, with ordering on WhatsApp and a back-office to manage the products, then produced the photo shoot of the clothes, the search optimisation and the set-up of the brand's social media accounts.
The project
At a glance.
- Client
- PARISIANA
- Location
- Marrakech
- Format
- Website
- Website
- parisianaclothing.com
- Year
- 2026
The execution
A shop built for mobile: 59 pieces sorted by category, filters by size, colour and price, a size guide, favourites and a basket. On every product page, the “Order directly via WhatsApp” button opens a pre-filled message with the piece, size, colour and price; the customer pays on delivery or by bank transfer. “Shop the look” orders a complete outfit in a single message, and the lookbook of twenty outfits, staged in the riads, the alleys and on the rooftops of the medina, links each look to its pieces. An internal back-office, for the brand only, is used to manage the products. Search optimisation: a sitemap of the 65 pages and structured data for a clothing store and its products, prices and availability included. The brand's social media accounts set up and linked to the site.
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The services behind this project.
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