FILM • REAL ESTATE
Villa development · text film
Typographic film for a development of 14 villas in Marrakech: the plot, the private pool, the handover date, set over the renders.
Case study — Real estate
CITYSTAR: the website, films and image of a 14-villa development in Marrakech.
For CITYSTAR, a private estate of 14 contemporary villas in Oulad Hassoune, near the Palmeraie in Marrakech, UltraVision Agency designed and launched the site citystar.ma in six languages, with an owner portal, calculators, a CRM that receives every enquiry and the email campaign that takes the buyer through to handover of the keys. The agency also made the development's films, managed the Instagram account, redid the brochure and designed the new logo.
The project
At a glance.
- Client
- CITYSTAR
- Industry
- Real estate
- Location
- Oulad Hassoune, Marrakech
- Services
- Websites & applicationsCRM, AI & automationVideo & photo productionSocial media managementBranding & identity
- Format
- Website
- Website
- citystar.ma
- Year
- 2026
The execution
A site in French, English, Spanish, Italian, Dutch and Norwegian, with an information-pack page in each language for buyers arriving from advertising: every request for the brochure, plans or payment schedule reaches the CRM with the villa and the contact's language, and starts an email sequence in that language. The campaign: eight emails over three weeks after the pack request, each ending with a way to reach an adviser and stopping as soon as the buyer replies or books a visit; then visit confirmation and reminder, a welcome for new buyers and news at each stage of construction. Fifteen templates in six languages: ninety emails. The three villa types, a gallery and a 360° tour, the map and travel times, the purchase process before a notary and the construction timeline. Two calculators: rental yield, and payment schedule with a mortgage. An owner portal, with passwordless sign-in, to follow progress, photos and payments from abroad.
The films
Made for CITYSTAR.
AI FILM • REAL ESTATE
Villa development · AI film
Film made with AI-generated images for a development of 14 villas in Marrakech: aerial views, interiors and life in the estate.
3D ANIMATION • REAL ESTATE
Villa development · 3D relief
The 3D renders of a villa development brought into depth and motion: aerial view, pools, gardens and entrances.
FILM • REAL ESTATE
Villa development · construction update
Vertical update on the construction of a villa development: the villa, the pool, the garden, then an invitation to visit.
The other deliverables
The rest of the project.
The logo
The “Constellation” route: the star of the original logo redrawn as a C of seven stars on a three-by-three grid, for the CITYSTAR Properties brand.
The brochure
28 landscape A4 pages, in French and English: the estate, the three villa types, their plans and floor areas.
An art direction for the account, then a schedule, captions and visuals prepared week by week.
Go further
The services behind this project.
Our work
More case studies.
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